Project Description

Printed Collateral, Brand Design Management, Online Banners and Google Ads for The Private Clinic of Harley Street, since 2013, while simultaneously maintaining a harmonious brand identity for the sub brand – Skin&beauty

The Brand

The Private Clinic is a best in class cosmetic surgery brand with a strong heritage in non-invasive surgery – mainly walk-in, walk-out procedures with minimal recovery time. Our task is to ensure that the brand stands out in a market flooded with ever-growing numbers of less experienced and less reputable competitors, while maintaining its position as an reputable brand and market leader.


Launched in December 2013, Skin & Beauty by The Private Clinic is the very first retail concept, offering premium skin, beauty and hair treatments. Situated in the heart of London City, Skin & Beauty boasts a diverse range of beauty products from leading cosmetic brands, as well as The Private Clinic’s wide range of consultations and non-invasive cosmetic treatments on premise.

The Work

  • Magazine Ads
  • Regional treatment leaflets
  • Treatment price cards / booklets
  • Loyalty cards and vouchers
  • Recovery infographics
  • POS posters & Infographic wall treatments
  • Mailing list event invitations
  • Exclusive launch event collateral
  • Loyalty cards and vouchers

The Private Clinic of Harley Street

Digital Campaign

  • Email templates
  • Web banners
  • Social banners
  • Google ads

The Private Clinic & The Refinery – A cross-promotional partnership program designed to target key marketing groups.

THE PARTNER. The Refinery is London’s one-stop Grooming Emporium for men. Established in January 2000 offering barbering, skincare and spa treatments in exclusive luxury retreats in Mayfair, Harrods and Knightsbridge. Combining the comfort and atmosphere of a gentlemen’s club with the vitality and sense of well-being of a health spa.

THE TASK. Design and develop co-partnership support collateral including a 8pp leaflet & poster to be distributed by both partners.


Bes & Co. have understood and translated our brand across all our branded material from day one! We work at such a fast pace and to short deadlines and they’ve never failed to deliver impeccable work. Here’s to many more years working together.
Dina Elbarbary, Marketing Manager, The Private Clinic

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