Project Description

Responsible for the on and off-line marketing strategy and brand management creative design and brand development for Scott Dunn from 2004 – 2013

The Brand

Scott Dunn is an award-winning luxury tour operator, specialising in worldwide tailor-made luxury holidays since 1986. Their travel consultants each spend a month a year seeking out the best properties and fine-tuning their local knowledge so they can craft holidays the perfect holidays. They also operate their own luxury ski chalets in the Alps and family villas in the Mediterranean, complete with Scott Dunn staff and private nannies. In addition, Scott Dunn offer a Children’s Club in many of it’s locations worldwide.

The Brief

Responsible for the on and off-line marketing strategy and brand management from 2004 – 2012. During this time, and creative design and brand development from 2008 – 2013. This included all printed collateral, brochures, guest journey touchpoints, resort literature and online remarketing creative. In 2011, this marketing strategy and in particular the partnership with PPC specialists, ultimately lead to the successful private acquisition of the company in 2014.

The Work

  • Marketing strategy
  • Corporate ID
  • Brand awareness campaigns
  • Annual and Mini brochures
  • Monthly magazine
  • Coffee Table and printed Lookbooks
  • Direct Mail packs
  • Honeymoon Trade stand & collateral
  • SD Kids Club concept & design
  • Black Loyalty Club
  • Guest Quotation collateral
  • Google Adwords – design & management

Brand awareness campaign – From the Alps to…

Mini Brochures and collateral support

Created a wide range of A5 landscape mini brochures, for the World wide travel offering, the launch of Scott Dunn in America and Co-branded brochures to promoting partners including the Six Senses luxury five star hotels, resorts and spas. Collateral to be authentic, personal and sustainable incorporating both brands .

Annual brochures – Med, Ski & World

Conceptual design, creative execution and print specification for brochures and bespoke engineered outer for annual set of three Scott Dunn brochures for Ski, Med & Tailor-made, showcasing their expertise and knowledge of worldwide luxury travel.

Digital Campaign

  • Web banners
  • Social banners
  • Google ads
  • Email templates
Professional, flexible and incredibly meticulous. Thank you for always going that extra mile over and above what would normally be expected.
Sam Clarfelt, Scott Dunn Marketing Manager

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