Project Description

The Brand

Heidi Gosman and Penny Klein first launched heidi klein in a boutique store in London’s exclusive Notting Hill, in 2002.  With a second boutique opening in 2004 in Chelsea, and now selling in over 150 stores in 39 countries globally, heidi klein’s focus on exclusive styles has earned a continued celebrity following from Kate Moss to Olivia Palmero, to Sienna Miller and Jennifer Anniston, as well as maintaining a strong following with the press and a loyal customer base.

The Brief

Responsible for the design and development of all printed elements, production, management and photoshop retouching, including any swimwear colour changes (excluding shoot direction), as well as the development of their email campaign and brand (logo) evolution. The heidi klein 2010 swimwear campaign was executed in just 2 months, from initial brief to creative concept and final execution.

The Work

  • Wholesale, retail & press look books
  • Line sheets for NY, London, Paris & Milan fashion week
  • Event and press day invitations
  • Retail, sale posters and pull out posters
  • Responsive email template creation
  • Palm tree re-illustration and logo update
  • Business Cards
  • VIP cards, gift Vouchers, gift Boxes, gift messaging cards,
  • Xmas packaging, Xmas cards
  • Bikini care cards
  • Print production and co-ordination

designed to show off

New York, London, Paris and Milan fashion week – Z-fold line sheets designed to turn heads

designed to be exclusive…

Database driven event invitations, designed to communicate the fresh brand positioning and show just a hint of the new collection in order to entice the receiver to call and make an appointment, to attend an exclusive preview of the new Heidi Klein collection of fresh elegant swimwear and cover ups…  ♥ With love – heidi Klein

designed to drive sales …








designed responsively to deliver

Responsive email templates designed to highlight the brand core values while showcasing the breadth of the collection. Using clean crisp creative to allow the collection to shine… and producing increased trade and consumer awareness along with excellent sales results.

Thank you for your amazing creative, fast turn around and dedication to our brand !

Sarah Emburey and Pavneet Khurana, PR and Marketing, heidi klein

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