Assist with concept generation, logo creation and establish a brand identity in order to launch a brand from the ground up. Assist with strap colour selection for the first season launch (4 male / 4 female) to compliment the chosen imagery. Design and develop a marketing pack ‘lookbook’ to communicate to retail, trade and outlets stores. Develop a series of web banners and online ads. Assist in the creation of ‘partner collaboration’ mockups for Ushuaia Ants, Pacha, and Ushuaia generic flip flops.