Make it short, make it snappy, make it count.
What's the ideal message length? Facebook: 40 characters Tweets: less than 100 characters Blog posts: seven minutes Subject Line: 28-39 characters Video: between 30 seconds and 2 minutes. People love video, but your customer's attention span is dreadfully short. Wistia found that the completion rate for 30 second video is close to 90 percent, but it [...]